Gabriel Lima is the current CEO of Octagon Brazil, the Brazilian subsidiary of the world’s largest sports & entertainment agency with over 30 years in sports marketing, sponsorship and athlete & talent representation.
With 12+ years of experience in the market, Lima began his career at the agency in 2012 leading the 2014 FIFA World Cup™ project for ABInbev in Brazil. This project included a strategic sponsorship consultancy, PMO Tool development and the delivery of several consumer-driven activations during the FIFA World Cup.
In 2016 Gabriel became the CEO of the agency in Brazil and led the company’s corporate restructuring which included the entry of a new shareholder and soccer player legend Ronaldo Nazário.
He was recently involved in strategic deliveries to clients such as ABInbev, Nike, NBA, and Riot Games.