Adolfo Romero serves as Senior Director of International Events at Major League Soccer/Soccer United Marketing. Romero leads and oversees placement of MLS/SUM International matches with NFL/MLS host venues across the US. Under his role he also manages all areas of game day revenues including sales and marketing for the CONCACAF GOLD CUP, MLS All Star Game, MLS Cup and The Mexico National Team US Tour games #MEXTOUR. He also served as the lead for all host marketing of the 2016 Copa America Centenario.
Prior to MLS Romero oversaw Global Sponsorships for Herbalife including the management and execution of more than 200 international sponsorship relationships including Cristiano Ronaldo, LA Galaxy, Flamengo, Special Olympics World Games, Pumas and Olympic Committees in Costa Rica, Italy and Vietnam. Romero led the globalization of the LA Galaxy relationship for Herbalife which included international and national tours in the US, Mexico, Peru, Ecuador, Costa Rica, Philippines and Australia.
Romero’s 14 year career in sports has also included sales and marketing roles with Chivas USA and the Los Angeles Angels where he interned after attending Cal State Fullerton.
Romero was born in Mexico, grew up in Orange County, California, and currently resides in New York.