Fatma Al Nuaimi is the Communications Executive Director at the Supreme Committee for Delivery & Legacy (SC). Al Nuaimi has been leading the department since January 2017, having first joined the organisation in 2013.
In her role, Al Nuaimi is responsible for communicating and engaging with local, regional and global stakeholders to keep them informed of and involved in the SC’s journey to deliver the infrastructure and operations required for Qatar to host an amazing FIFA World Cup™ in 2022. Al Nuaimi is also tasked with raising awareness of the tournament’s potential to create a lasting economic, social, environmental and human legacy.
Al Nuaimi leads all communications activities on behalf of the SC, as well as the Local Organising Joint Venture, the FIFA World Cup Qatar 2022 LLC, and Qatar as Host Country for the event. These include corporate communications, media, digital media, government and stakeholder relations, amongst others.
Before joining the Communications Department at the SC, Al Nuaimi was Senior Legacy Manager for the organisation and tasked with ensuring the tournament leaves a lasting positive impact on Qatar and the region long after 2022. In 2015, Al Nuaimi created the Challenge 22 initiative, a competition designed to help unite, inspire and challenge the MENA region’s brightest minds by funding and supporting innovative ideas that could contribute to the success of the FIFA World Cup Qatar 2022™ and beyond. Al Nuaimi also played a key role in building and operating the Josoor Institute, the SC’s educational centre of excellence for the sports and events industries.
Al Nuaimi is a member of the Global Shapers Community at the World Economic Forum, where she advises the Doha Hub, among other responsibilities.
Prior to joining the SC, Al Nuaimi worked as a Cyber Safety Manager in ictQatar’s ICT & Society Division. Al Nuaimi holds an MBA from Qatar University and is an alumnus of the Qatar Leadership Centre.