Walter Franco is a senior manager in our market research practice, and he is also our soccer business practice leader. He has significant experience providing consulting services to soccer properties, including facility planning, friendly match brokerage, naming rights valuation, licensing consulting, and other such services.
Walter is bi-lingual, and his professional experience includes projects and roles with English-speaking groups such as MLS/Soccer United Marketing, Real Salt Lake, and University of Utah Athletics, as well as several Spanish-language projects for Mexican professional soccer clubs such as Liga MX’s FC Juarez, Club Tijuana (Xolos), and Toluca F.C.
Walter earned an M.B.A. with a focus on Sports Business from San Diego State University, and a B.A. in Business Administration from the University of Utah. He is a native of San Diego, California, and currently lives in Sandy, Utah, with his wife and three daughters.